Alternative Edgy Shop ~ Elluse Studio | All things Creative ~  Art | Prints | Fashion | Merch | Owner – @eluminuk ~ Working with third party dropshipping businesses, that handle the print and postage of our items.

THE FOUNDER

After completing a Fine Art Bachelors Degree,  Helen became very interested in computer design software and furthered her education in the Adobe Creative Suite. With this and lots of enthusiasm, she could get employment at an internet software business as an HTML Developer.

This led to a career (twenty years and counting) encompassing varied roles, across the fields of Graphic Design and Website Development.

During that time, she began to recognize how unique her collection of skills was as most of my colleagues were solely focusing on creating designs and websites. She also harboured an interest in how her work generates leads.

And in her last full-time graphic design position, in the global financial business Capify, she started to contemplate starting her own business and made steps to start Elluse.

PHILOSOPHY

Elluse, an Alternative Edgy Shop, is the product of  Helen’s fascination with being ‘Elusive’ and not defining or placing herself anywhere when it comes to who she is as a person and the mediums and styles she uses her artwork.

Helen has always been interested in how human beings like to understand everything and label things. She can see this is a form of intelligence, as scientists do this when learning, but she can also see how damaging it can be to countries that receive this type of examination.

The type of disruptive behaviour shes talking about is when people go over to other countries and examine how that culture works and usually try to change it – to fit into a more capitalist order.  She wonders if these obsessions with controlling people make themselves feel in control, in an uncontrollable world. I also wonder if it’s a lot to do with people being obsessed with power and money.

Because of this interest, her art evokes thoughts of escapism and being a free spirit. Self-love feelings and self-empowerment are deeply rooted in her work and the joy of being an individual.

She encourages everyone to find out their opinions and not just go to media to form it for you.

Helen says “If you start to read books and research on relevant subjects;  you will then develop your OWN opinions on issues that matter. Doing this will lead you to understand yourself more deeply, leading to REAL self-love and self-confidence. Who wouldn’t want that?”

Alternative Edgy Shop

Alternative Edgy Shop

Alternative Edgy Shop

Alternative Edgy Shop