Alternative Edgy Shop ~ Elluse Studio | All things Creative ~  Art | Prints | Fashion | Merch | Owner – @eluminuk ~ Working with third party dropshipping businesses, that handle the print and postage of our items.

WHO IS HELEN THE FOUNDER?

Since Helen was a child,  she’s been creating art, as her mother was an art teacher and taught her from a young age to explore lots of mediums and experiment creatively.

As she grew up, she found mixing up her art with learning new skills was an enjoyable process. It would be mostly to do with new technologies and software but had been in the past learning sculpture, lino print, photography and many more.  Helen loved the combination of learning something new and creating her art and would at times get involved in reading philosophy and political discussions, which would all be entwined in her art.

She found as an artist a pressure to choose a medium and develop her own unique style. But doing this was not something she wanted to do, and she wanted to carry on learning for the rest of her life and not separate it from her art. Because of this, Helen’s art doesn’t look all the same as many artists do, and she finds that whole concept annoying.  She feels that society pushes artist’s to think this way and conform, basically so business people can use them as a tool where they can market that artist and make money.

HELEN’S HISTORY

After completing a Fine Art Bachelors Degree,  Helen became very interested in computer design software and furthered her education in the Adobe Creative Suite. With this and lots of enthusiasm, she could get employment as an Internet Software Developer. This led to a career (twenty years and counting) encompassing varied roles across the fields of Graphic Design and Website Development.

During that time, she began to recognize how unique her collection of skills was as most of my colleagues were solely focusing on creating designs and websites. She also harboured an interest in how her work could engage people. In her last full-time Graphic Design position in the global financial business Capify, she started to contemplate starting her own business. She made steps to start Elluse, an Alternative Edgy Shop.

HELEN’S PHILOSOPHY

Elluse is the product of  Helen’s fascination with being ‘Elusive’ and not defining or placing herself anywhere when it comes to who she is as a person and the mediums and styles she chooses to do her artwork.

Helen has always been interested in how human beings like to understand everything and label things. She can see this is a form of intelligence, as scientists do this when learning. But she can also see how damaging it can be to countries that receive this type of examination.

The type of disruptive behaviour she’s talking about is when people go over to other countries and examine how that culture works and usually try to change it ( to fit into a more capitalist order).  She wonders if these obsessions with controlling people make them feel in control in an uncontrollable world. I also wonder if it’s a lot to do with people being obsessed with power and money.

Because of these particular interests, her art evokes thoughts of Escapism and being a Free Spirit. Also, Self-love and feelings of self-empowerment are deeply rooted in her work and the joy of being an individual.

She encourages everyone to find out their opinions and not just go to the media to form it for you.

Helen says, “If you start to read books and research on relevant subjects;  you will then develop your OWN opinions on issues that matter. Doing this will lead you to understand yourself more deeply, leading to REAL self-love and self-confidence. Who wouldn’t want that?”

Alternative Edgy Shop

Alternative Edgy Shop

Alternative Edgy Shop

Alternative Edgy Shop